With a particular focus on South Korea and Vietnam, Yong has worked with The Asia Group clients – ranging from Fortune 500 companies to private equity investors – to sharpen their policy advocacy efforts in the Asia-Pacific region. In this capacity, Yong has developed an eye for identifying stakeholders who are most closely aligned with client interests, and developing engagement strategies that position companies to shape key public policy discussions.
In South Korea, Yong supports clients in a number of sectors, including pharmaceuticals, defense, and energy – navigating uncertainties that often accompany political transitions and North Korean provocations. Notably, he helped calibrate a strategic sales effort for a Houston-based energy company with three of the largest conglomerates in South Korea. More recently, he helped research, develop, and hone a messaging campaign around the need for greater transparency in the country’s public healthcare sector. In Vietnam, Yong has been deeply involved in efforts to secure access and fair treatment for U.S. brands in the local market. Constantly looking to test the efficacy of The Asia Group’s existing strategies, Yong has also coordinated and participated in multiple investigative trips to both countries.
Yong has also developed in-depth analyses on macroeconomic trends for clients who are particularly exposed to significant foreign exchange volatility and geopolitical risk. Analytical reports that Yong helped research and draft include outlooks on hydrocarbon demand in the Asia-Pacific, consumer technology penetration in Vietnam, and the prospective impact of Federal Reserve tightening on emerging markets in the Asia-Pacific.
Prior to joining The Asia Group, Yong worked as a politics and business journalist. At the stock advisory site Motley Fool, Yong tracked energy interests around the world, authoring monthly articles for subscribers, including reports on Gazprom’s landmark sale of Russian gas reserves to China National Petroleum Corporation, financial and governance obstacles to the development of Argentina’s oil fields, and Europe’s energy diversification strategy. At The Diplomat Magazine, Yong served as the inaugural columnist for the publication’s page on the Korean Peninsula.
Yong holds a Master of Science in Economic History from the London School of Economics where he focused on industrialization in late-developing countries. He is proficient in Korean.